Statement of intent

• Any writing in these red brackets [  ] was in my original statement of intent and I am considering removing it for the final statement of intent. 
• Question: in the last paragraph should i remove all the 'hiphop words' I gave as examples that aren't in my magazine?
• By the way, I haven't saved this version to the public drive yet

I will be creating a hiphop genre entertainment music magazine targeted for 14 to 18 year olds as stated by the brief.

My magazine will be called 'Word Up',  as that masthead reflects the colloquial language used in hiphop culture, so the audience will be able to tell the genre of the magazine, and immediately make a judgement of what may be inside and whether this magazine stands out as something they may like to purchase. 

[The content provided through the coverlines and on the double page spread include information about new and upcoming hiphop artists, featuring top secret material about them  and sneak peaks and pre debut rappers and upcoming albums.] The content provided through the coverlines and on the double page spread will mention a range of hiphop artists, upcoming artists, albums, record labels, and the charts. The double page spread will include an article based on one of the coverlines. 

My unique selling point will be the way in which different groups of people are represented.

I plan to adhere to the subdominant representation of hiphop culture by challenging the stereotype that hiphop artists are always men of African descent. This will give other artists who aren't as covered in the media, a time to shine. Artists new to the industry will also have time to share their story and have a platform for representation and exposure to an audience.  

I can do this by including pictures of hiphop artists of all races, ethnicities and sexualities, and I could refer to or imply that hiphop is celebrated worldwide through one or more of my coverlines. 

However, the dominant representation I will be adhering to is in how hiphop artists' are represented through mies-en-scene, like facial expressions and costumes. This will include the 'gangster' look, dark clothing, [jewellery], and moody facial expressions. [This reflects on how their character is represented.]

For the coverlines and in the double page spread, I will make sure to use words such as: lit, dope, calm, chilled, groovy, hola and vibes. These words are stereotypical words found within the genre, so this language will grab the targeted audience's attention when they find this magazine in a shop.